Acquisitions / Growth Senior Marketing Executive – Customer Acquisitions – B2B Financial Publishing – London
Salary is to £37k Basic, with full company benefits, Remote working opportunities, health, life, pension, bonus, etc.
Superb opportunity to join this leading global online financial / investment publisher as a Growth / Acquisitions / Digital Senior Marketing Executive, with customer acquisition experience. Working with the Head of Subscriptions Marketing, you will help to develop and unify acquisition strategies; and work with a team of Marketing Executives to deliver and execute tactical activities to achieve these goals.
You'll be confident in juggling multiple fast-paced campaigns, managing these from concept to activation. You will be comfortable with funnel-based marketing approaches and also have experience developing and implementing end-to-end prospect journeys across all stages of the acquisition funnel (top, middle and bottom).
Key Skills
Main Responsibilities
This is a fantastic opportunity to help drive this successful financial publishing, research and information business forward, through the implementation and use of the latest marketing technologies and techniques.
Key words: senior marketing executive, growth marketing, acquisition marketing, customer acquisition, b2b marketing, subscriptions, digital marketing, online marketing, crm, email marketing, seo, ppc, paid, social, funnel, lead gen, marketo, pardot, salesforce, automation, b2b, financial, permanent, london, remote
To apply, please click the button below and quote MKTG/ACQ/SME in the Subject Line
Superb opportunity to join this leading global online financial / investment publisher as a Growth / Acquisitions / Digital Senior Marketing Executive, with customer acquisition experience. Working with the Head of Subscriptions Marketing, you will help to develop and unify acquisition strategies; and work with a team of Marketing Executives to deliver and execute tactical activities to achieve these goals.
You'll be confident in juggling multiple fast-paced campaigns, managing these from concept to activation. You will be comfortable with funnel-based marketing approaches and also have experience developing and implementing end-to-end prospect journeys across all stages of the acquisition funnel (top, middle and bottom).
Key Skills
- Experience in b2b marketing, preferably subscription products, ideally within the financial and/or professional services industries
- Experience in lead generation strategies, including automated lead nurturing
- Able to work closely with sales and align marketing strategy to commercial objectives
- Knowledge of customer data analytics and the ability to convert data into meaningful insight
- Good knowledge of Salesforce CRM or similar, as well as Marketo / Pardot / similar automation tool for email management
- Good understanding of SEO principles and strategies
- Good knowledge of Analytics tools (e.g. Google Analytics)
- Knowledge on other acquisition channels and levers (PPC, social, retargeting, direct mail, events, list research)
- Excellent communication skills both written and verbal
Main Responsibilities
- Deliver, by quarter, annual customer acquisition plans which align with revenues goals
- Develop customer acquisition strategies which rely on targeted acquisition efforts and highly personalized, multi-channel programs
- Manage the development of a lead funnel process alongside subscriptions sales
- Work with Head of Marketing to develop and unify lead scoring methodologies across the portfolio
- Work with Head of Marketing and the Marketing Technology and Insights team to evolve acquisition KPIs, with a view to ascertain ROI and CAC
- Use data and insight to optimize spend and reduce customer acquisition costs
- Manage and control acquisition spend by brand, ensuring analysis on ROI is achieved
- Work with Head of Marketing and Product Marketing Managers on developing detailed brand-specific acquisition reporting, with a view of consistency across the portfolio (attribution, campaign performance, channels performance etc.)
- Innovate and test new acquisition channels
- Work with the SEO manager and Product Marketing Manager, regularly auditing websites and championing activities to increase organic traffic
- Collaborate with Product Marketing Managers on acquisition marketing campaigns, taking guidance on product messaging, and audience targeting/personas
This is a fantastic opportunity to help drive this successful financial publishing, research and information business forward, through the implementation and use of the latest marketing technologies and techniques.
Key words: senior marketing executive, growth marketing, acquisition marketing, customer acquisition, b2b marketing, subscriptions, digital marketing, online marketing, crm, email marketing, seo, ppc, paid, social, funnel, lead gen, marketo, pardot, salesforce, automation, b2b, financial, permanent, london, remote
To apply, please click the button below and quote MKTG/ACQ/SME in the Subject Line
