Head of Brand and CRM – London – 45k – Fast Growing E-Tailer
Are you a Brand & CRM expert? A fantastic opportunity has arisen for a Head of Brand and CRM to join a fast-growing e-commerce start-up in London City. You’ll need a strong track-record of setting up CRM programs and growing brands for an e-retailer as well as a strong passion and strength in consumer, customer, market understanding and insights to develop creative and innovative solutions. As a Steward of the Brand & cross functional CRM lead, you will establish a solid brand, and drive revenue & loyalty from existing customer base.
You’ll be kept busy with a good mix of CRM and Brand responsibilities:
CRM
·Owning the CRM strategy, marketing plan & delivery
·Audit current CRM practices & work with team to implement best in class ones
·Define requirements, select & implement CRM infrastructure.
·Input on how to maximise current customer relationships
·Define & work with team to implement customer base segmentation to enable personalised & relevant marketing activity to customers
·Plan, manage & work with team to deliver multi-channel, digital CRM marketing campaigns
·Analyse campaign outcomes to draw insights & sound decision making on next steps
·Work with external agencies to ensure the successful delivery of the CRM plan
·Drive necessary CRM changes across the business & ensure buy in of all stakeholders
·Manage & guide CRM dedicated team member & designer
BRAND
·Owning the Brand strategy & how it is delivered across customer touch points from web to delivery via marketing communications
·Strengthen the brand in terms of brand equity & awareness
·Expand on current Brand values, tone of voice & design guidelines
·Uplift & own all copy & design to match brand guidelines
·Work with Product & Commercial teams to ensure new initiatives match our Brand values
·Work with Customer Service & Operation to develop and maintain a customer-focused attitude
·Work with external agencies to ensure successful delivery of above duties
·Manage & guide merchandising & content dedicated team members.
REQUIREMENTS
·Experience setting up & scaling e-commerce CRM from scratch
·CRM & Brand Management expert
·Strong analytical abilities
·Ability to operate at both strategic & operational levels
·Expert project management skills
·Marketing/Business or equivalent degree
·Proficiency in Google Analytics
·Affinity with Visual Design
·HLML & SQL knowledge a plus
· 4 years of experience in a digital marketing
If you’re passionate about making a difference and relish a hands-on challenge, then we really want to hear from you!
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
Are you a Brand & CRM expert? A fantastic opportunity has arisen for a Head of Brand and CRM to join a fast-growing e-commerce start-up in London City. You’ll need a strong track-record of setting up CRM programs and growing brands for an e-retailer as well as a strong passion and strength in consumer, customer, market understanding and insights to develop creative and innovative solutions. As a Steward of the Brand & cross functional CRM lead, you will establish a solid brand, and drive revenue & loyalty from existing customer base.
You’ll be kept busy with a good mix of CRM and Brand responsibilities:
CRM
·Owning the CRM strategy, marketing plan & delivery
·Audit current CRM practices & work with team to implement best in class ones
·Define requirements, select & implement CRM infrastructure.
·Input on how to maximise current customer relationships
·Define & work with team to implement customer base segmentation to enable personalised & relevant marketing activity to customers
·Plan, manage & work with team to deliver multi-channel, digital CRM marketing campaigns
·Analyse campaign outcomes to draw insights & sound decision making on next steps
·Work with external agencies to ensure the successful delivery of the CRM plan
·Drive necessary CRM changes across the business & ensure buy in of all stakeholders
·Manage & guide CRM dedicated team member & designer
BRAND
·Owning the Brand strategy & how it is delivered across customer touch points from web to delivery via marketing communications
·Strengthen the brand in terms of brand equity & awareness
·Expand on current Brand values, tone of voice & design guidelines
·Uplift & own all copy & design to match brand guidelines
·Work with Product & Commercial teams to ensure new initiatives match our Brand values
·Work with Customer Service & Operation to develop and maintain a customer-focused attitude
·Work with external agencies to ensure successful delivery of above duties
·Manage & guide merchandising & content dedicated team members.
REQUIREMENTS
·Experience setting up & scaling e-commerce CRM from scratch
·CRM & Brand Management expert
·Strong analytical abilities
·Ability to operate at both strategic & operational levels
·Expert project management skills
·Marketing/Business or equivalent degree
·Proficiency in Google Analytics
·Affinity with Visual Design
·HLML & SQL knowledge a plus
· 4 years of experience in a digital marketing
If you’re passionate about making a difference and relish a hands-on challenge, then we really want to hear from you!
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
