Head of Marketing – B2B Conferences & Events – London – c£75k plus £20k bonus, Benefits
Marketing Talent is excited to once again be supporting this international telecoms events brand in their search for a Head of Marketing/Senior Marketing Manager. Reporting directly to the brand CEO, you will be responsible for setting the entire marketing strategy for a high-profile portfolio of international events, as well as managing a team of marketers. This is a brand new role into the company, and they are looking for someone with a strong B2B events marketing background who can hit the ground running.
Requirements:
Responsibilities:
This role would suit an established marketer looking to gain further exposure within a FTSE 250 brand. You will be a business leader with excellent knowledge of the international marketplace, and won’t be afraid to muck in with the rest of the team.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
Key words: marketing, manager, head of marketing, London, permanent, telecoms, telecommunications, event, conference, exhibition, seminar, international, global, B2B, strategy, FTSE 250, social media, campaign management, direct marketing, product development, line management, channel marketing, online, digital, offline, email, senior
Marketing Talent is excited to once again be supporting this international telecoms events brand in their search for a Head of Marketing/Senior Marketing Manager. Reporting directly to the brand CEO, you will be responsible for setting the entire marketing strategy for a high-profile portfolio of international events, as well as managing a team of marketers. This is a brand new role into the company, and they are looking for someone with a strong B2B events marketing background who can hit the ground running.
Requirements:
- Proven B2B events marketing experience on an international scale (conferences, exhibitions etc.) across all channels
- Significant experience in line managing teams of marketers
- Ideally already at Senior Marketing Manager level or above
- Experience of setting marketing strategy and hands-on implementation thereof
- Proven experience within product development and revenue generation
- Knowledge of social media marketing and content marketing
- Excellent business acumen
- Knowledge of the telecoms industry and market would be beneficial
- Educated to degree level in marketing or similar (and CIM diploma would be a plus)
- Good IT skills, particularly in MS Office, marketing databases, marketing automation tools, and campaign management tools such as Adobe Campaign
Responsibilities:
- Responsible for all marketing-related functions
- Managing a team of five marketers, and all internal and external stakeholders
- Creating and implementing the international marketing strategy across the whole portfolio
- Helping to develop ideas for product development alongside the commercial team
- Creating the strategic road map across the product portfolio, ensuring that they meet customer expectations and continue to develop in line with market changes and internal strategic developments
- Working alongside business development team to help identify new product opportunities, and where appropriate, creating new business cases
- Setting and managing the marketing budget in order to maximise ROI
- Optimising cross-marketing opportunities between products
- Responsible for the marketing profitability of delegate and subscription revenue
- Engaging with, and positioning the products clearly and effectively in front of the target audience in order to generate revenue
- Defining and overseeing marketing communications via all appropriate channels, with an emphasis on online, social, email, content marketing and telesales
- Using customer analytics (e.g. customer behaviour, campaign results) to develop go-to market activities.
This role would suit an established marketer looking to gain further exposure within a FTSE 250 brand. You will be a business leader with excellent knowledge of the international marketplace, and won’t be afraid to muck in with the rest of the team.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
Key words: marketing, manager, head of marketing, London, permanent, telecoms, telecommunications, event, conference, exhibition, seminar, international, global, B2B, strategy, FTSE 250, social media, campaign management, direct marketing, product development, line management, channel marketing, online, digital, offline, email, senior
