Marketing Manager – Awards / Events - (8-9 Months Fixed Term Contract) – London

Marketing Talent is excited to once again be supporting this global B2B publishing brand in their search for a Marketing Manager for a 8-9 Month fixed term contract. Reporting directly to the Accreditation Senior Marketing Manager, you will be responsible for delivering the marketing strategy for a large portfolio of global B2B Awards & Accreditations.

Requirements:

• Extensive experience within the B2B financial and/or professional services industries
• Experience managing awards and/or research/accreditation programs, highly desired, as is any experience in events marketing / marketing for events
• Strong understanding of best practices in B2B lead generation across the full range of digital channels
• Solid experience using marketing automation tools (e.g. Marketo, Sprinklr)
• Demonstrated success working with sales to align marketing to business objectives, required
• Excellent ability to manage multiple projects and prioritize according to business needs
• Excellent written and verbal communication skills
• Experience using design tools like Canva and Adobe Creative Suite, preferred

 

Responsibilities:

• Execute and deliver effective marketing campaigns for Awards and Rankings products, with a focus on digital channels such as social media and email marketing
• Oversee the creation of high-quality brand and campaign assets, working with in-house and external designers
• Design and execute sophisticated content marketing campaigns that promote brand awareness and strengthen client relationships
• Build a close collaboration with key stakeholder groups including Sales, Product Directors, Researchers, and other Marketing Teams
• Attend calls/meetings with the Accreditation Marketing Manager to develop relationships with key stakeholders and understand of each brand, their award programmes and accreditation products
• Efficiently prepare, schedule and manage organic and paid social media activity with a key focus on CTR, lead generation and CPA/ROI for Accreditation products
• Prepare, build and schedule the delivery of email campaigns with a focus on high-quality, relevant content and effective audience targeting
• Manage internal display advertising across the division’s websites for Accreditation campaigns
• Produce high quality, customisable email templates using Marketo to support the standardisation of awards marketing and to improve turnaround times and overall efficiency
• Support the build, maintenance and optimisation of landing pages

 

Salary is up to £40k Basic, pro rata, plus benefits on top. Duration will 8-9 Months, and there may be the opportunity to become permanent after the contract has finished.

We can only consider candidates who can start immediately, or within a couple of weeks at the most


Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.

Key words: marketing, senior marketing manager, fixed term contract, London, event, awards, accreditations, conferences, exhibitions, seminars, international, global, B2B, strategy, FTSE 250, social media, campaign management, direct marketing, product development, line management, channel marketing, online, digital, offline, email, lead generation, sales.

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