Product Marketing Manager – Saas, B2B Financial Info & Data Products – London
Superb opportunity to join this leading global online financial / investment networking information & data provider as a Product Marketing Manager, to take a lead role in broadening the client produt offerings and increasing global revenues.
The ideal candidate will be a professional with experience in Marketing technology or SaaS products solutions to global b2b organizations across Professional Services and / or Financial Services.
This opportunity would suit a hand’s-on marketer who is happy to join a small team within a larger group, with an entrepreneurial & ambitious mindset.
Key Skills
Main Responsibilities
This is a fantastic opportunity to help drive this successful financial information business forward, through the implementation and use of the latest marketing technologies and techniques.
Key words: Product Marketing, Product Marketing Manager, Finance, Banking, equities, research, SaaS, Tech, digital marketing, crm, email, automation, marketo, salesforce, pardot, adobe creative suite, content, white papers, infographics, lead gen, audience, paid, SEO, GA, social media, copywriting, international, global, b2b, London, uk, permanent.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
Superb opportunity to join this leading global online financial / investment networking information & data provider as a Product Marketing Manager, to take a lead role in broadening the client produt offerings and increasing global revenues.
The ideal candidate will be a professional with experience in Marketing technology or SaaS products solutions to global b2b organizations across Professional Services and / or Financial Services.
This opportunity would suit a hand’s-on marketer who is happy to join a small team within a larger group, with an entrepreneurial & ambitious mindset.
Key Skills
- Five years’ B2B professional experience to include 2+ years of product marketing experience
- Experience of marketing enterprise-level SaaS or B2B tech products preferred
- Degree qualified in relevant disciplines e.g. business, marketing
- Experience of working as part of a cross-functional team across geographies
- Strong communication, people and stakeholder management skills
- Working knowledge of CRM, marketing automation and social media tools – Salesforce, Pardot, Google Analytics, LinkedIn and Twitter
- Strong data analysis skills and ability to extract insights from marketing automation and CRM platforms
- Excellent project management skills – ability to deliver projects to cost, time and quality
- Working knowledge of SEO, WordPress and Adobe PRO DC
- Demonstrable experience of working within a Product function
- Ability to use media applications such as Canva and Powtoon to create engaging digital assets such as infographics, short videos and animations
Main Responsibilities
- Develop marketing strategy for products and solutions by audience and segment.
- Develop and deploy customer insights through surveys, interviews, research, and analysis of customer usage and data.
- Develop and launch marketing campaign collateral for new and existing products.
- Create and refine user personas and competitive intelligence.
- Establish KPI’s and track performance to ensure marketing plans are delivering expected business outcomes and informing product strategy.
- Build and support the commercial marketing communication efforts via sales sheets, presentations and targeted campaigns.
- Work closely with the product development and sales teams in New York and London to support the roll out and execution of new deal products.
- Liaise between product and other marketing functions and leadership teams to share product positioning, review materials, and deliver product marketing support
- Work closely with the Product Owners to Identify market trends and requirements before introducing them into the Product Development Lifecycle;
- Help the Product Owners to develop go-to-market strategy, target audience and pricing;
This is a fantastic opportunity to help drive this successful financial information business forward, through the implementation and use of the latest marketing technologies and techniques.
Key words: Product Marketing, Product Marketing Manager, Finance, Banking, equities, research, SaaS, Tech, digital marketing, crm, email, automation, marketo, salesforce, pardot, adobe creative suite, content, white papers, infographics, lead gen, audience, paid, SEO, GA, social media, copywriting, international, global, b2b, London, uk, permanent.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
