Senior Digital Marketing Manager – Financial Services – London
Great opportunity to take a lead role in driving this exciting, dynamic & fast-growing financial services company’s digital marketing strategy forward. As part of the overall marketing strategy, you will develop lead generation channels including affiliates, social media, display, website, SEO, SEM, PPC and email marketing.
Main Responsibilities:
Skills Profile:
This is a great opportunity for a skilled digital marketer to take ownership of the digital function of an award winning, fast growing and exciting financial sector brand, with strong ambitions to grow internationally.
Key words: Digital Marketing, Digital Marketing Manager, SEO, PPC, Paid Search, Organic, Social Media Marketing, engagement, content marketing, A/B testing, multivariate, analytics, conversions, marketing automation, CIM, lead generation, html, css, javascript, client-side, email marketing, financial services, city, London, permanent, UK.
Great opportunity to take a lead role in driving this exciting, dynamic & fast-growing financial services company’s digital marketing strategy forward. As part of the overall marketing strategy, you will develop lead generation channels including affiliates, social media, display, website, SEO, SEM, PPC and email marketing.
Main Responsibilities:
- To own the digital marketing function for the business, including strategy development
- To develop digital demand campaigns to improve SEO, PPC, Social Media and digital display.
- Lead the search strategy to increase engagement on their digital platforms, devising strategies to drive traffic to the websites and other digital channels
- To keep abreast of the latest developments in digital marketing and engagement
- Develop an integrated digital marketing strategy to generate pipeline sales growth against ROI targets
- Monitor and report on a range of platform/ channel analytics and KPI’s
- Redesign the online application process to increase conversion rates
- Develop and implement a regular calendar of relevant and engaging digital content
- Work with relevant members of the marketing team to develop digital campaigns
- Oversee the strategic approach of social media, including channels such as Twitter, Facebook, LinkedIn etc
- Drive the re-development of company website portfolio to ensure mobile and tablet optimisation
Skills Profile:
- A minimum of 5 years’ experience in Digital Marketing in a client-side role
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user-funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (eg Google Analytics, NetInsight)
- Working knowledge of ad serving tools
- Experience in setting up and optimising Google Adwords Campaigns
- Solid track record of external digital agency management
- Bachelor degree in Marketing, or related discipline
- Qualified member of the CIM or equivalent.
- Working knowledge of HTML, CSS, and JavaScript development and constraints, and Umbraco CMS.
- Up-to-date with latest trends and best practices in on-line marketing and measurement
- Collaborative team player
This is a great opportunity for a skilled digital marketer to take ownership of the digital function of an award winning, fast growing and exciting financial sector brand, with strong ambitions to grow internationally.
Key words: Digital Marketing, Digital Marketing Manager, SEO, PPC, Paid Search, Organic, Social Media Marketing, engagement, content marketing, A/B testing, multivariate, analytics, conversions, marketing automation, CIM, lead generation, html, css, javascript, client-side, email marketing, financial services, city, London, permanent, UK.
