Direct Marketing Executive – Global Financial Publisher – London - £23k + 25% Monthly Bonus
A fantastic opportunity for a Direct Marketing Executive to work with a Global FTSE 250 financial publisher in London has arisen. You’ll be responsible for marketing a portfolio of high value print and online products as well as a series of conferences. The ideal candidate will have proven and hands-on experience of online and offline direct marketing, preferably in a B2B environment. You will be encouraged and expected to take the initiative, to develop and communicate new ideas and to play a vital role in driving the revenue growth.
Requirements
Responsibilities
If you’re confident you meet the requirements, we’d love to hear from you from.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
A fantastic opportunity for a Direct Marketing Executive to work with a Global FTSE 250 financial publisher in London has arisen. You’ll be responsible for marketing a portfolio of high value print and online products as well as a series of conferences. The ideal candidate will have proven and hands-on experience of online and offline direct marketing, preferably in a B2B environment. You will be encouraged and expected to take the initiative, to develop and communicate new ideas and to play a vital role in driving the revenue growth.
Requirements
- Direct subscription marketing experience preferably in B2B.
- Events marketing experience.
- Strong focus on data – an understanding of list building and database creation ideal.
- Excellent written English, copy writing and proofing skills.
- Analytical skills - ability to prepare and execute direct marketing campaigns from planning to execution and then produce meaningful analysis, on which to base informed conclusions.
- Organised and efficient, able to juggle more than one product and many campaigns at a time.
- Enthusiastic, committed and motivated – initiative to streamline current methods and propose new.
- Intermediate understanding of Microsoft Excel and Word.
- Experience in offline and digital marketing.
Responsibilities
- To take responsibility for delivering direct marketing campaigns for both subscriptions and events, with the assistance of the Senior Marketing Manager.
- Responsible for working within the agreed budget and deadlines of the marketing plan
- Implement promotional activity - controlling all elements: copy, design, print, data, mailing/emailing and analysis to optimise ROI.
- Work closely with analyst team to ensure each product is properly represented, benefits identified and marketing is reaching the target market via a mixture of channels.
- Work closely with telesales to provide successful leads and achieve best practice.
- Ensure telesales, hotline and electronic media sales teams have full product knowledge and are actively promoting the products.
- Work with the list research department to acquire new relevant leads.
- Adhere to best practice at all times relating to data protection.
- Propose product / market research to SMM, setting objectives for, and overseeing.
- Undertake activity to maintain and improve the renewal rate.
- Keeping all elements of the online marketing content up to date using website analytics and in house systems.
If you’re confident you meet the requirements, we’d love to hear from you from.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
