Senior Marketing Executive (CRM) | B2B Financial Publishing | London | To £38k OTE
Marketing Talent is once again excited to be supporting one of our biggest clients in their search for a Senior Product Marketing Executive. This is a FTSE 250 brand with over 100 industry-leading print and online-based publications, and multiple locations across the globe.
Working within the training division, alongside a dynamic team of designers, digital specialists and product marketers, your main responsibilities will lie in CRM marketing, although you will also have the chance to work on general marketing projects.
Requirements:
Responsibilities:
This is the perfect role for someone looking to take the next step up in their marketing career. You will be ambitious, highly motivated and able to work in a target driven environment, and in return will be rewarded by an extremely competitive salary and bonus package.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
Key words: marketing, CRM, product, permanent, B2B, financial services, publishing, London, bonus, FTSE 250, training, analytics, data, Microsoft Office, Excel, Neolane, Adobe Campaign, Fast Stats, Salesforce, automation, digital, online
Marketing Talent is once again excited to be supporting one of our biggest clients in their search for a Senior Product Marketing Executive. This is a FTSE 250 brand with over 100 industry-leading print and online-based publications, and multiple locations across the globe.
Working within the training division, alongside a dynamic team of designers, digital specialists and product marketers, your main responsibilities will lie in CRM marketing, although you will also have the chance to work on general marketing projects.
Requirements:
- Proven B2B marketing experience
- Strong numerical and analytical skills, and proven experience of analysing and interpreting data
- Exceptional interpersonal skills and the ability to communicate and liaise with internal and external stakeholders at all levels
- Highly organised and meticulous with the ability to work on own initiative and manage own workload
- Experience using Microsoft Office (particularly Excel), Neolane/Adobe Campaign, Fast Stats, Salesforce and/or other similar platforms would be beneficial
- Degree educated in a relevant subject would be preferred
Responsibilities:
- Data management – validation/enrichment of existing data and building new contacts
- Data mining & segmentation – Ongoing refining of audiences and building new profiles
- Communication path orchestration – Build highly personalised communication and retargeting workflows across all marketing channels
- Programmatic communication developments – Working with the development team to help create sophisticated taxonomies of content/communication rules
- Analysis – produce regular KPI reports on all communication and audience behaviour and identify new ways to improve communication activity
- Support – be a support contact for sales CRM queries
- Project manage ad-hoc projects ranging from working with the design team on HTML email creation, product/audience data crunching, etc.
This is the perfect role for someone looking to take the next step up in their marketing career. You will be ambitious, highly motivated and able to work in a target driven environment, and in return will be rewarded by an extremely competitive salary and bonus package.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.
Key words: marketing, CRM, product, permanent, B2B, financial services, publishing, London, bonus, FTSE 250, training, analytics, data, Microsoft Office, Excel, Neolane, Adobe Campaign, Fast Stats, Salesforce, automation, digital, online
